W London, London - Reviews, Room Options & Prices 2025

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Key details

About the Hotel

10 Wardour Street, London, United Kingdom, W1D 6QF

W London is located in the vibrant Westminster Borough, famous for its shopping, parks, and historical significance. This hotel stands out as the first in the UK to implement the DigiValet technology, enhancing guest experiences through advanced in-room customization. The hotel's design features unique elements, such as the color-changing 'techorative' pillow, appealing to modern travelers. Guests can expect both luxury and a taste of London's urban culture.

Location

W London is strategically situated near iconic landmarks such as Piccadilly Circus and the British Museum, making it convenient for sightseeing. The area provides easy access to various transportation options, enhancing exploration opportunities. Those interested in London's rich pub culture can follow the nearby Dirk Whittington Ale Trail, where traditional experiences await. The hotel also offers a concierge service, assisting with itineraries and transportation arrangements.

Rooms

Guest rooms feature high-tech amenities, including a DigiValet tablet to control lighting, temperature, and entertainment. Each well-appointed room offers reliable Wi-Fi, easy access power outlets, and views of the cityscape. The spacious bathrooms are equipped with high-quality toiletries and plush bathrobes for added comfort. Suites showcase avant-garde design, with floor-to-ceiling windows and luxurious W beds.

Eat & Drink

The W Lounge offers a sophisticated atmosphere, serving a diverse breakfast that energizes guests for the day ahead. Diners can enjoy small plates highlighting vegan options, alongside traditional favorites like tempura octopus. The Perception bar boasts creative cocktails and seasonal menus, ideal for unwinding after a busy day. Experiences like the drag-themed 'Afternoon Tease' elevate the dining experience with live entertainment.

Leisure & Business

The AWAY Spa is a key feature, providing tailor-made treatments and a comprehensive wellness experience. Guests can work out in the FIT gym, which is open 24/7 and features modern equipment, yoga mats, and LCD TVs. The WIRED Business Centre offers a range of office services, including high-speed internet access and complimentary use of workstations. Additionally, the Screening Room allows guests to enjoy films in a plush, intimate setting.

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Select your room type

The hotel offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Screening Suite Suite 1 King

Max:

2 persons

48 m²

Bed options:

1 King-size bed

Air conditioning

room details

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Supreme Screening Suite Suite 1 King

Max:

2 persons

48 m²

Bed options:

1 King-size bed

Air conditioning

room details

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Supreme WOW Suite 1 King

Max:

2 persons

77 m²

Bed options:

1 King-size bed

Air conditioning

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Price and Room Availability Calendar

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Getting around

A guide to all available transportation options

City Centre

London500 m

Airports

London City (LCY) 14.9 km

London Heathrow (LHR) 27.1 km

Train

Charing Cross Railway Station600 m

Underground

Piccadilly Circus Tube Station200 m

Bus

Bus stop200 m

Facilities

Experience a variety of amenities at the boutique hotel, crafted to ensure your comfort and unforgettable moments

Wi-Fi

Parking

Luggage storage

24-hour services

24-hour reception

24-hour security

General

No smoking on site
Wi-Fi
No parking
Safe deposit box
24-hour reception
VIP check-in/ -out
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
24-hour security
Luggage storage
Allergy-free rooms
Lift
Smoke detectors
Electric vehicle charging station
Key card access

Sports & Fitness

Fitness centre
Sports trainer

Guest Parking

Electric kettle
Dryer

Services

Room service
Housekeeping
Laundry
Dry cleaning

Dining

In-room breakfast
Restaurant
Snack bar
Bar/ Lounge area
Special diet menus

Business

Business centre
Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots

Spa & Leisure

Live entertainment
Night club
Spa & wellness centre
Sauna
Steam room
Massage

Room features

Air conditioning
Heating
Mini-bar
Sitting area
Dressing area
Tea and coffee facilities
Ironing facilities
Rollaway beds

Bathroom

Free toiletries
Bathroom telephone

Self-catering

Electric kettle
Dryer

Media

Flat-screen TV
In-room computer
AM/FM alarm clock

Location

10 Wardour Street, London, United Kingdom, W1D 6QF

Map view

street view

10 Wardour Street, London, United Kingdom, W1D 6QF

City landmarks

Westminster Bridge Road Riverside Building

Coca-Cola London Eye

1.5 km

Museum

The British Museum

1.2 km

Garden

Buckingham Palace

1.7 km

Church

Westminster Abbey

1.5 km

Elizabeth Tower - Houses of Parliament

Big Ben

1.9 km

Park

Hyde Park

2.4 km

Public Building

Houses of Parliament

1.6 km

Opera House

Covent Garden

700 m

Gallery

Tate Modern

2.3 km

Oxford Street

700 m

Clive Steps

Churchill War Rooms

1.2 km

Marylebone Rd

Madame Tussauds London

2.1 km

Palace

St James's Park

1.3 km

Market

Borough Market

2.9 km

Whitehall Palace Whitehall Horse Guards Avenue

Banqueting House

800 m

Museum

Victoria and Albert Museum

3.2 km

Church

St Paul's Cathedral

2.3 km

Museum

London Transport Museum

820 m

Great Central House

Marylebone

2.0 km

Aquarium

SEA LIFE Centre London Aquarium

1.7 km

Church

Westminster

2.3 km

Castle

Tower of London

3.9 km

Museum

Sir John Soane's Museum

1.3 km

Nearby

Square

Trafalgar Square

520 m

Museum

National Gallery

440 m

Square

Piccadilly Circus

250 m

Gallery

National Portrait Gallery

310 m

Square

Leicester Square Tube

230 m

Seven Dials Covent Garden

Seven Dials

590 m

Restaurants

Rainforest Cafe

270 m

20 Shaftesbury Avenue

Bella Italia

170 m

1 Cranbourn Street Leicester Square

Angus Steakhouse

140 m

20 Cranbourn Street Leicester Square

Bubba Gump Shrimp Co

90 m

Trocadero Centre 13 Coventry Street Unit 75 Trocadero

Caffe Concerto

170 m

29-31 Piccadilly Royal Academy of Arts

Vantra Loungevity Vegan Restaurant

10 m

5 Wardour Street

Steak House

200 m

21 Coventry Street Piccadilly Circus

Orient

30 m

15 Wardour Street Chinatown

Joy King Lau

100 m

3 Leicester Street

Ichibuns

50 m

22 Wardour Street

Waxy O'Connor's Pub

140 m

14-16 Rupert Street

Slug & Lettuce

70 m

5 Lisle Street Leicester Square

The Perception at W London

10 m

1st Floor

Reviews and Ratings

Feedback from previous guests about their experience.

82%

enjoyed the hotel and would happily stay again

8.2/10

Great

Rooms

7.6

Location

9.4

Service

8.2

Dining

6.4

Alex

United Kingdom, March 2025

5.0/10

I had a trendy and modern stay at W London in Leicester Square. The location was perfect for my plans, right in the heart of the action, though the noise level was quite high at times. The staff were friendly and attentive, and the room was clean and well-organized, although the layout took some getting used to. I did experience some issues with noise and an interesting bathroom setup that might not suit everyone's taste. Overall, a unique experience that I would recommend for younger travelers looking for a lively atmosphere. 🎉

Rooms

8.0

The room was quiet and tidy, but the bathroom setup was unconventional with a sink in the middle of the room, which felt a bit odd. Overall, spacious but somewhat basic design.

Service

10.0

The staff were great, from the reception to the bar, offering very nice attention to detail and helpfulness throughout my stay.

Location

10.0

The hotel's central location was stunning, perfectly situated near Soho, making it easy to explore the nightlife and nearby attractions.

Dining

7.0

While I enjoyed the quality of the breakfast, I found some of the drinks at the bar to be on the pricey side. Overall, the dining experience was enjoyable but could be improved.

Facilities

8.0

The facilities, including the bar and spa, were lovely and modern, though I did find some of the amenities, like the mini bar, a bit overpriced.

Theodore

United Kingdom, February 2025

7.4/10

My stay at W London was generally great, thanks to the attentive staff and superb location. However, the dining experience was a bit hit or miss, and I faced some issues with service quality during my second visit. Overall, I enjoyed my time, but some aspects could certainly be improved. 🌟

Rooms

8.0

The room was compact yet stylish, featuring funky décor and a comfortable bed. I appreciated the thoughtful design with ample storage, but the limited natural light was a drawback. 🛏️

Service

6.0

The staff were professional and friendly, especially during check-in. However, I encountered issues like delayed room access and inconsistent service quality during my dining experiences. 🤨

Location

10.0

The hotel's central location in Leicester Square made it easy to access shops, restaurants, and nightlife. It's a vibrant area that enhanced my London experience immensely. 🏙️

Dining

5.0

While some meals were delicious, others fell short. I had unpleasant experiences, like cold food and meal shortages, which dampened the overall dining satisfaction.

Facilities

7.0

The hotel's amenities like room service and housekeeping were convenient. However, I faced issues with the air conditioning and the coffee machine not working, which affected my comfort.

Owen

United Kingdom, February 2025

6.0/10

My stay at W London was fantastic! From the warm welcome at check-in to the unique and comfortable room, every detail was executed perfectly. The attentive service elevated the experience, despite a minor hiccup with my breakfast inclusion that was quickly resolved. I really appreciated the effort the staff put into making my stay special, like the surprise champagne in my room.

Rooms

10.0

The Cool Corner Suite was stylish and modern, with iPad controls for everything from lighting to temperature. The bed was incredibly comfortable, ensuring a restful night even in the bustling heart of Chinatown.

Service

10.0

The staff were genuinely friendly and went above and beyond to ensure my comfort, making my experience feel personalized and welcoming. Camilo, in particular, made a lasting impression with his thoughtful gestures.

Location

9.0

W London is perfectly located for exploring the city. I loved being within walking distance to various attractions and the tube, making it easy to get around.

Dining

8.0

Breakfast offered great choices, with attentive staff ensuring everything was fresh and delicious. I enjoyed the cocktails at the bar too, though they were a bit hit or miss.

Facilities

9.0

The hotel offered handy amenities like room service and housekeeping, keeping everything convenient and well managed during my stay.

Stella

United Kingdom, February 2025

7.4/10

My experience at W London was a mixed bag. while the location was superb and the staff quite friendly, the room layout left much to be desired. I found the trendy design didn't translate to functionality, which was disappointing.

Rooms

6.0

The room I stayed in was labeled 'lovely', but I found it less than impressive. The sink was awkwardly situated in the bedroom itself, making it inconvenient, especially for my husband who likes to sleep in. On a brighter note, the beds were extremely comfortable and the room was spotless. Overall, I would rate the room a 6 out of 10.

Service

8.0

The staff were consistently polite and eager to help. from the doormen who took my bags to the breakfast waiters who were good. Despite the issues with my room, I appreciated their friendliness and effort. I would rate the service 8 out of 10.

Location

9.0

Being in the heart of Soho was fantastic. I loved having access to nearby theatres and restaurants. The busy atmosphere did bring some noise, especially during the nights, making it a bit hard to get to sleep. I would give the location a solid 9.

Dining

7.0

Breakfast was a bit chaotic during my stay. I ordered something simple, but it took longer than expected to arrive, causing me to leave hungry. However, when it did arrive, the food was delicious and well-presented. I would rate dining a 7 out of 10.

Facilities

6.0

The facilities were adequate, but nothing stood out as really good. I did notice that everything was controlled through an iPad, which was a mixed experience. It was convenient but also led to some technical hiccups. I rate the facilities a 6.

Grayson

United Kingdom, December 2024

5.6/10

I had quite the mixed experience during my stay at W London. The location is fantastic, right in the heart of Leicester Square, making it easy to explore restaurants and attractions. However, the room design felt awkward and the service was hit or miss, especially concerning maintenance issues. It's an interesting hotel with a modern decor, but it fell short of my expectations for a five-star stay.

Rooms

6.0

The room had a modern, disco-inspired decor, but the layout felt cramped with the sink in the middle. Some amenities were nice, like the bath products, but the shower drainage was poor, leading to a puddle on the floor. I wasn't impressed with the noise levels from the street, either.

Service

7.0

The staff were friendly and helpful, which I appreciated. However, the lack of timely responses to my maintenance requests made my experience less than ideal. I felt that the room service could use some improvement, especially in addressing issues promptly.

Location

9.0

You can't beat the location. right near Leicester Square. It was great to have so many dining and entertainment options within walking distance or a short bus ride away.

Dining

5.0

The breakfast options were underwhelming, especially for someone with American tastes. I found the menu lacking in variety and a bit overpriced for what was offered. I would recommend seeking breakfast options outside the hotel instead.

Facilities

6.0

The fitness room and spa looked appealing, although the massage prices were quite high. I missed having a pool, which would have been a nice addition.